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The impact of leadership culture on employer value proposition
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As a management-theoretical concept, leadership culture can be understood as distinct leadership behavior that constitutes organizational culture. The purpose of this thesis is to examine how leadership culture can contribute to organizations’ employer value proposition through an enhancement of employer attractiveness. An empirical study was conducted based on mediation hypotheses. The research revealed that leadership culture is a strong predictor for employer attractiveness, and the relationship is mediated by the value propositions of developmental and interest value. These refer to the employees’ perceived possibilities to promote their career and the incorporation of excitement and creativity into their work(see Berthon, Ewing & Hah 2005).
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Employer value proposition Leadership Organizational culture