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Publicação
Konundrum consulting project - international marketing: expansion strategy
| Nome: | Descrição: | Tamanho: | Formato: | |
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| 54.66 MB | Adobe PDF |
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Resumo(s)
KONUNDRUM’s EU business model needs adaptation to Japanese market conditions to ensure a successful market expansion. The Japanese target customer is further investigated and defined based on consumer profiles, and the product is assessed for necessary modifications. The consumer’s pains and gains are specified, and a slightly adapted value proposition is formulated. The impact of the new market on the price is elaborated and matched. Demand generation, as well as distribution channels are aligned to the new market. Technological and operational requirements are defined for achieving sustainable success. Based on the new market sizing, the profit formula will be updated to suit the conditions.
Descrição
Palavras-chave
International business Marketing strategy Brand strategy Business model Strategy and international business Business development Technology Operations Go-to-market strategy Profit formula