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Exploring Illycaffé's sustainability oriented business model: adaptive governance and model redesign for scaling sustainability
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| 4.51 MB | Adobe PDF |
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Resumo(s)
illycaffè has earned a reputation as a sustainability leader, recognized through certifications, such as B Corp. But global growth brings new pressures. As illy looks beyond its traditional markets, it faces a central challenge: can it replicate the same model everywhere, or must it
adapt to local realities without compromising its core values? This case explores the real tension between control and flexibility, asking students to reflect on how a purpose-driven business can evolve when scaling internationally. It pushes them to think beyond technical certifications, considering how stakeholder strategies, consumer perceptions, and market sensitivities must shape a company's sustainable growth path.
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Palavras-chave
Adaptive governance B corp certification Consumer trust Corporate governance Illycaffè Regenerative strategy Responsible value chain Stakeholder engagement Stakeholder theory Sustainability communication Value creation