Publicação
Consumer perceptions and preferences for hard seltzers in Portugal: a comparative study with beer, wine, and cider- building the foundation for the study through a Mmethodological approach and preliminary interviews
| datacite.subject.fos | Ciências Sociais::Economia e Gestão | pt_PT |
| dc.contributor.advisor | Schmitt, Daniela | |
| dc.contributor.author | Paraíso, Marta Rodrigues Carvalho Lajinha | |
| dc.date.accessioned | 2024-09-16T12:22:37Z | |
| dc.date.available | 2024-09-16T12:22:37Z | |
| dc.date.issued | 2023-05-29 | |
| dc.date.submitted | 2023-05-17 | |
| dc.description.abstract | The following individual part outlines the methodology used to examine consumer preferences and perceptions of Hard Seltzers in Portugal, incorporating three primary components: preliminary interviews, perceptual mapping, and conjoint analysis. Additionally, it explores the findings from preliminary interviews conducted with consumers and an expert. The results indicate that Phunk is the brand most easily recalled by all consumers, while other brands suffer from a lack of familiarity. To encourage increased consumption, it is recommended to improve availability of Hard Seltzers in bars, restaurants, and clubs, as well as enhance the cohesive placement of this product in supermarkets for better visibility. | pt_PT |
| dc.identifier.tid | 203365321 | pt_PT |
| dc.identifier.uri | http://hdl.handle.net/10362/171842 | |
| dc.language.iso | eng | pt_PT |
| dc.relation | UID/ECO/00124/2013 | pt_PT |
| dc.subject | Interviews | pt_PT |
| dc.subject | Alcoholic beverages | pt_PT |
| dc.subject | Hard seltzers | pt_PT |
| dc.subject | Portugal | pt_PT |
| dc.subject | Methodology | pt_PT |
| dc.subject | Consumer insights | pt_PT |
| dc.subject | Market research | pt_PT |
| dc.title | Consumer perceptions and preferences for hard seltzers in Portugal: a comparative study with beer, wine, and cider- building the foundation for the study through a Mmethodological approach and preliminary interviews | pt_PT |
| dc.type | master thesis | |
| dspace.entity.type | Publication | |
| rcaap.rights | openAccess | pt_PT |
| rcaap.type | masterThesis | pt_PT |
| thesis.degree.name | A Work Project, presented as part of the requirements for the Award of a Master’s degree in Management from the Nova School of Business and Economics | pt_PT |