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Consulting 4.0: an exploratory analysis of the role and potential of artificial intelligence in the consultancy of tomorrow

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2023_24_Fall_52568_Marco_Wall.pdf1.44 MBAdobe PDF Ver/Abrir

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The rapid evolution of Artificial Intelligence (AI), particularly Generative AI (GenAI), has catalyzed significant shifts across business sectors, revolutionizing traditional operational models. This study focuses on the consulting industry, a key player in AI integration and advancement. It explores AI's impact in four domains: establishment in consulting, application areas, internal process effects, and ethical considerations. Utilizing triangulation, combining Systematic Literature Review (SLR) and qualitative interviews, this analysis comprehensively understands AI's diverse effects on the consulting industry. It reveals the current state of AI deployment, highlighting its business value and transformative influence in the consulting sector.

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Artificial intelligence Consulting Ai in consulting Genai Strategies with ai

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Licença CC