Publicação
How can fitness and nutrition literacy be better facilitated among women?
| datacite.subject.fos | Ciências Sociais::Economia e Gestão | |
| dc.contributor.advisor | Herniman, John | |
| dc.contributor.author | Zetsche, Charlotte | |
| dc.date.accessioned | 2026-05-25T10:27:48Z | |
| dc.date.available | 2026-05-25T10:27:48Z | |
| dc.date.issued | 2026-01-19 | |
| dc.date.submitted | 2026-01-19 | |
| dc.description.abstract | This thesis examines how fitness and nutrition knowledge can be made understandable and actionable for women and whether a mobile learning app represents a viable solution. Using the Lean Startup method, the study combines literature insights with interviews, a survey, and prototype testing. Findings show that women struggle with fragmented, unreliable information and prefer short, interactive, personalized learning formats. Early market tests demonstrate strong interest and willingness to engage with a female-focused educational tool. The results indicate clear user need and promising business potential for EVOA, a science-based, personalized micro-learning app for women. | eng |
| dc.identifier.tid | 204241863 | |
| dc.identifier.uri | http://hdl.handle.net/10362/203367 | |
| dc.language.iso | eng | |
| dc.relation | UID/00124/2025 | |
| dc.rights.uri | http://creativecommons.org/licenses/by/4.0/ | |
| dc.subject | Fitness | |
| dc.subject | Nutrition | |
| dc.subject | Sports | |
| dc.subject | Female empowerment | |
| dc.subject | Education | |
| dc.subject | Startup | |
| dc.title | How can fitness and nutrition literacy be better facilitated among women? | eng |
| dc.type | master thesis | |
| dspace.entity.type | Publication | |
| thesis.degree.name | A Work Project, presented as part of the requirements for the Award of a Master’s degree in Impact Entrepreneurship & Innovation from the Nova School of Business and Economics |