How to attract new potential publication to Gulbenkian Música without losing the current ones? How can Gulbenkian Música manage its offer and consumer care in order to deal with the various "stages of life" of its publics?

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Fernandes_Ind.project_2017.pdf		2.08 MB	Adobe PDF	Ver/Abrir

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A Work Project, presented as part of the requirements for the Award of a Master’s degree in Management from the Nova School of Business and Economics