Publicação
How to grow the offley port wine brand in Belgium leveraging its legacy - developing the place and price strategy for offley in Belgium
| datacite.subject.fos | Ciências Sociais::Economia e Gestão | pt_PT |
| dc.contributor.advisor | Velosa, Jorge | |
| dc.contributor.author | Romdhane, Ines Haj | |
| dc.date.accessioned | 2024-09-03T11:00:44Z | |
| dc.date.embargo | 2029-01-23 | |
| dc.date.issued | 2023-01-23 | |
| dc.date.submitted | 2023-01-23 | |
| dc.identifier.tid | 203315960 | pt_PT |
| dc.identifier.uri | http://hdl.handle.net/10362/171091 | |
| dc.language.iso | eng | pt_PT |
| dc.subject | Pricing | pt_PT |
| dc.subject | Margins | pt_PT |
| dc.subject | Customer value-based | pt_PT |
| dc.subject | Distribution | pt_PT |
| dc.subject | Gaps. | pt_PT |
| dc.title | How to grow the offley port wine brand in Belgium leveraging its legacy - developing the place and price strategy for offley in Belgium | pt_PT |
| dc.type | master thesis | |
| dspace.entity.type | Publication | |
| rcaap.rights | embargoedAccess | pt_PT |
| rcaap.type | masterThesis | pt_PT |
| thesis.degree.name | A Work Project presented as part of the requirements for the Award of a master’s degree in Management from Nova School of Business and Economics. | pt_PT |