Publicação
Scenarios for the Portuguese dairy sector and their strategic implications for the industry. applying Porter´s five forces and the tows matrix on the scenarios "dairy-free mainland" and "one door closes, another one opens"
| datacite.subject.fos | Ciências Sociais::Economia e Gestão | pt_PT |
| dc.contributor.advisor | Alvarenga, António | |
| dc.contributor.author | Eymer, Maja Annik | |
| dc.date.accessioned | 2022-05-31T15:35:45Z | |
| dc.date.available | 2022-05-31T15:35:45Z | |
| dc.date.issued | 2022-01-14 | |
| dc.date.submitted | 2021-12-17 | |
| dc.description.abstract | This study aims at providing strategic guidance for the future of the Portuguese dairy industry covering a time horizon of ten years. Therefore, four scenarios are developed following the Intuitive Logics School. By closely involving industry key stakeholders through semi-structured interviews, a survey, and a workshop, robust scenarios and corresponding strategic implications are derived. The individual part of this field lab assesses the strategic implications of the first two scenarios, in which the perception of animal products is negative, by applying Porter’s Five Forces and the TOWS matrix. Finally, monitoring indicators are developed and strategic recommendations outlined. | pt_PT |
| dc.identifier.tid | 202998800 | pt_PT |
| dc.identifier.uri | http://hdl.handle.net/10362/139076 | |
| dc.language.iso | eng | pt_PT |
| dc.relation | Nova School of Business and Economics | |
| dc.subject | Scenarios | pt_PT |
| dc.subject | Scenario planning | pt_PT |
| dc.subject | Strategic management | pt_PT |
| dc.subject | Portuguese dairy industry | pt_PT |
| dc.subject | Strategic implications | pt_PT |
| dc.subject | Five forces framework | pt_PT |
| dc.subject | Tows matrix | pt_PT |
| dc.title | Scenarios for the Portuguese dairy sector and their strategic implications for the industry. applying Porter´s five forces and the tows matrix on the scenarios "dairy-free mainland" and "one door closes, another one opens" | pt_PT |
| dc.type | master thesis | |
| dspace.entity.type | Publication | |
| oaire.awardNumber | UID/ECO/00124/2013 | |
| oaire.awardTitle | Nova School of Business and Economics | |
| oaire.awardURI | info:eu-repo/grantAgreement/FCT/6817 - DCRRNI ID/UID%2FECO%2F00124%2F2013/PT | |
| oaire.fundingStream | 6817 - DCRRNI ID | |
| project.funder.identifier | http://doi.org/10.13039/501100001871 | |
| project.funder.name | Fundação para a Ciência e a Tecnologia | |
| rcaap.rights | openAccess | pt_PT |
| rcaap.type | masterThesis | pt_PT |
| relation.isProjectOfPublication | 644a3f4f-817b-4d0d-aba6-f98cdca28bc7 | |
| relation.isProjectOfPublication.latestForDiscovery | 644a3f4f-817b-4d0d-aba6-f98cdca28bc7 | |
| thesis.degree.name | A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics | pt_PT |
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