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Bundled discounts: Strategic substitutes or complements?

2014-08Artigo científico Acesso aberto
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dc.contributor.authorBrito, Duarte Miguel Machado Carneiro de
dc.contributor.authorVasconcelos, Helder
dc.contributor.institutionCEFAGE (Pólo FCT/NOVA) - Centro de Estudos e Formação Avançada em Gestão e Economia
dc.contributor.institutionDCSA - Departamento de Ciências Sociais Aplicadas
dc.contributor.pblElsevier
dc.date.accessioned2018-11-14T23:04:39Z
dc.date.available2018-11-14T23:04:39Z
dc.date.issued2014-08
dc.description.abstractAbstract Bundled discounts by pairs of otherwise independent firms play an increasingly important role as a strategic tool in several industries. Given that prices of firms competing for the same consumers are strategic complements, one would expect their discounts levels also to be strategic complements. However, in this paper we show that under some circumstances bundled discounts may be strategic substitutes. This occurs under vertically differentiated products where a low quality pair of producers may indeed prefer to lower its discount after an increase in the discount offered by a high quality pair of producers.en
dc.description.versionproof
dc.description.versionpublished
dc.format.extent139236
dc.identifier.doi10.1016/j.econlet.2014.05.031
dc.identifier.issn0165-1765
dc.identifier.otherPURE: 390555
dc.identifier.otherPURE UUID: ba7096f1-fb5c-4e60-ad8b-7a5b6d97af1c
dc.identifier.otherresearchoutputwizard: 45667
dc.identifier.otherWOS: 000340320600027
dc.identifier.otherScopus: 84902952247
dc.identifier.urihttp://www.sciencedirect.com/science/article/pii/S0165176514002080
dc.identifier.urlhttp://www.sciencedirect.com/science/article/pii/S0165176514002080
dc.language.isoeng
dc.peerreviewedyes
dc.subjectStrategic
dc.subjectsubstitutes
dc.subjectBilateral bundling
dc.subjectBundled discounts
dc.subjectStrategic substitutes
dc.titleBundled discounts: Strategic substitutes or complements?en
dc.typejournal article
degois.publication.firstPage278
degois.publication.issue2
degois.publication.lastPage282
degois.publication.titleEconomics Letters
degois.publication.volume124
dspace.entity.typePublication
rcaap.rightsopenAccess

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