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Being a ‘fan’ of a destination
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| 1.55 MB | Adobe PDF |
Orientador(es)
Resumo(s)
Many people develop profound and enduring connections with the destinations they visit, expressing a level of devotion and symbolic meanings that resembles fandom. While tourism research has extensively examined tourist–destination relationships, being a fan of a destination as a distinct and theoretically grounded phenomenon remains underexplored. This research conceptualises destination fandom for the first time through a qualitative, two-stage study design combining in-depth interviews and a netnographic analysis of destination-focused online communities. Findings reveal that the formation of destination fandom unfolds through six themes: triggering experiences, emotional and mystical attachment, community integration and advocacy, and enduring devotion. By revealing how destinations become objects of individual and collective devotion, this research opens a new research avenue at the intersection of tourism, consumer culture and fandom studies, while offering practical and social implications for destination stakeholders at multiple levels.
Descrição
Publisher Copyright: © 2026 The Author(s). Published by Informa UK Limited, trading as Taylor & Francis Group.
Palavras-chave
Destination fans Fandom Netnography Symbolic consumption Tourist–destination relationships Geography, Planning and Development Tourism, Leisure and Hospitality Management