A carregar...
Publicação
How proptech transforms interior design: developer perspectives (in the German market)
| Nome: | Descrição: | Tamanho: | Formato: | |
|---|---|---|---|---|
| 1.35 MB | Adobe PDF |
Autores
Orientador(es)
Resumo(s)
This thesis examines how Property Technology (PropTech) is transforming interior design practice in the German market from the developer perspective. Drawing on the Technology Acceptance Model and Diffusion of Innovations theory as complementary frameworks, it
employs semi-structured expert interviews to explore the qualitative dimensions of this transformation. The findings reveal diverse adoption paths shaped by organizational context, competitive pressure, and the ongoing importance of human expertise. Rather than replacing
human-centered design, PropTech reconfigures it, demanding client-oriented and learning driven strategies that enable sustainable value creation.
Descrição
Palavras-chave
Interior design Property technology Digital tools Digital transformation Technology acceptance Innovation diffusion