A carregar...
Publicação
Business in practice - performance analysis of the car manufacturer Voltix through the operation director´s eyes and team dynamics
| Nome: | Descrição: | Tamanho: | Formato: | |
|---|---|---|---|---|
| 3.04 MB | Adobe PDF |
Autores
Orientador(es)
Resumo(s)
This paper explores the evolution of the automotive industry
in response to increasing environmental concerns and the shift
from internal combustion engines to electric vehicles. Drawing
on a 3-week program and a business simulation developed by
IndustryMasters®, it examines the strategic, operational, and
marketing challenges faced by a fictional company in the
electric vehicle sector. The study highlights key learnings from
Voltix performance during 24 simulation rounds, 6 years, team
dynamics and leadership development. Additionally, it
provides a personal reflection on the importance of
communication, conflict resolution, and self-awareness in
fostering team success during this period of industry
transformation.
Descrição
Palavras-chave
Business simulation Electrification Sustainability and Esg Team dynamics Strategy Marketing Operations Self-reflection Interrelation of business functions