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This paper explores what factors contribute to higher post-money valuations (PMVs) amongst start ups with+$1bn valuations(unicorns) in North America and Europe. A triangulation method is applied when answering theoretically derived hypothesis through both quantitative methods and qualitative interviews. The paper’s key contribution is the development of a multivariate model, which obtains an r2of 0.275 in explaining PMV variability. Further, it adds to current literature by finding support that unicorns pursuing a transformative business model or operate in an AI or FinTech-related industry are more likely to receive higher PMVs at a<0.05 and <0.01 significance level respective.
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Entrepreneurship & entrepreneurial finance ¿ Venture Valuation ¿ Unicorns ¿ Startups/Scaleups
