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Design Estratégico da comunicação - Website
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Para a conclusão do processo de aprendizagem entre a teoria e prática inserido no curso Novos Media e Práticas Web, foi realizado o estágio curricular de três meses no âmbito da ciência da comunicação, com o objetivo de compreender o mercado de trabalho e seus desafios. A empresa receptora proporcionou com suas atividades diárias a realização do trabalho de estratégias de comunicação e suas vertentes para o website, bem como abrangentes tarefas relacionadas a marketing de conteúdo. Este relatório traz um estudo aonde expõe e descreve desde o planeamento até a execução de estratégias de melhoramento da comunicação, aspectos esses realizados durante o tempo do estágio, os quais envolvem: design de comunicação e marketing de conteúdo.
To complete the learning process between theory and practice included in the Novos Media e Práticas Web course, a three-month curricular internship was carried out in the scope of communication science, with the aim of understanding the labor market and its challenges. The receiving company provided with its daily activities the realization of the work of communication strategies and its aspects for the website, as well as comprehensive tasks related to content marketing. This report brings a study where it exposes and describes from the planning to the execution of communication improvement strategies, aspects carried out during the internship, which involve: communication design and content marketing.
To complete the learning process between theory and practice included in the Novos Media e Práticas Web course, a three-month curricular internship was carried out in the scope of communication science, with the aim of understanding the labor market and its challenges. The receiving company provided with its daily activities the realization of the work of communication strategies and its aspects for the website, as well as comprehensive tasks related to content marketing. This report brings a study where it exposes and describes from the planning to the execution of communication improvement strategies, aspects carried out during the internship, which involve: communication design and content marketing.
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Design de comunicação Identidade Webdesign Branding Marketing de conteúdo Communication design Identity Web design Content marketing