Publicação
The financial potential and impacts of the new once upon a time- store
| datacite.subject.fos | Ciências Sociais::Economia e Gestão | pt_PT |
| dc.contributor.advisor | Pita, José Miguel | |
| dc.contributor.author | Ferreira, Inês Coelho | |
| dc.date.accessioned | 2024-10-04T11:04:09Z | |
| dc.date.available | 2024-10-04T11:04:09Z | |
| dc.date.issued | 2023-01-24 | |
| dc.date.submitted | 2022-12-16 | |
| dc.description.abstract | The following paper will focus on whether there is a strategic opportunity for ATNP to expand the new Once Upon a Time store’s Business Model. To do so, firstly, the team conducted an internal analysis of ATNP’s current portfolio regarding positioning, internal structure and background, and finances. As a result, from this research combined with ATNP’s feedback, the team decided to focus on expanding the business concept of the Upcycling Social Store – Once Upon a Time. Therefore, each group member individually conducted the following analyses: Paloma Rosamonte focused on researching the market to understand what the potential segments and customers were to target. Consequently, Martina Giuliani developed a marketing plan, focusing highly on promotion and the different stages that Once Upon a Time should follow in its go-to-market strategy. Thirdly, based on all the assumptions previously made, Inês Ferreira conducted a financial analysis focusing on the new store’s financial potential and its impacts on ATNP’s financial structure. Finally, the team focused on aggregating recommendations from the different perspectives analyzed to provide ATNP guidance on how to manage the new Once Upon a Time Store efficiently and how to begin its path towards self sufficiency. | pt_PT |
| dc.identifier.tid | 203316681 | pt_PT |
| dc.identifier.uri | http://hdl.handle.net/10362/172990 | |
| dc.language.iso | eng | pt_PT |
| dc.relation | UID/ECO/00124/2013 | pt_PT |
| dc.subject | Ipss | pt_PT |
| dc.subject | Atnp | pt_PT |
| dc.subject | Strategic opportunity | pt_PT |
| dc.subject | Upcycled products | pt_PT |
| dc.subject | Workshops | pt_PT |
| dc.subject | Financial potential | pt_PT |
| dc.subject | Impact | pt_PT |
| dc.title | The financial potential and impacts of the new once upon a time- store | pt_PT |
| dc.type | master thesis | |
| dspace.entity.type | Publication | |
| rcaap.rights | openAccess | pt_PT |
| rcaap.type | masterThesis | pt_PT |
| thesis.degree.name | A Work Project, presented as part of the requirements for the Award of a Master’s degree in Impact Entrepreneurship and Innovation from the Nova School of Business and Economics. | pt_PT |