Publicação
Portuguese consumers´ preferences regarding fashion products
| datacite.subject.fos | Ciências Sociais::Economia e Gestão | pt_PT |
| dc.contributor.advisor | Schmitt, Daniela | |
| dc.contributor.author | Dias, Maria Beatriz Lopes | |
| dc.date.accessioned | 2024-05-10T09:15:42Z | |
| dc.date.available | 2024-05-10T09:15:42Z | |
| dc.date.issued | 2023-01-20 | |
| dc.date.submitted | 2023-01-20 | |
| dc.description.abstract | The awareness of the fashion industry's negative impact and concern for the environment have been increasing in the last few years. The purpose of this study is to understand why Portuguese consumers buy fast fashion if they have environmental sustainability concerns. In the study, Portuguese consumers’ preferences regarding fashion products were analysed as well as important consumer segments. These findings were obtained from the existing literature, conjoint and cluster analysis. It was concluded that Portuguese consumers are willing to purchase sustainable products despite finding some barriers and valuing the attributes quality and price more than sustainability when purchasing clothe | pt_PT |
| dc.identifier.tid | 203364473 | pt_PT |
| dc.identifier.uri | http://hdl.handle.net/10362/167222 | |
| dc.language.iso | eng | pt_PT |
| dc.relation | UID/ECO/00124/2013 | pt_PT |
| dc.subject | Fast fashion | pt_PT |
| dc.subject | Sustainability | pt_PT |
| dc.subject | Preferences | pt_PT |
| dc.subject | Attributes | pt_PT |
| dc.subject | Conjoint analysis | pt_PT |
| dc.title | Portuguese consumers´ preferences regarding fashion products | pt_PT |
| dc.type | master thesis | |
| dspace.entity.type | Publication | |
| rcaap.rights | openAccess | pt_PT |
| rcaap.type | masterThesis | pt_PT |
| thesis.degree.name | A Work Project, presented as part of the requirements for the Award of a Master’s degree in Management, from the Nova School of Business and Economic | pt_PT |