Publicação
Assessing the potential for introducing utility tokens in the rental market from a stakeholder´s perspective
| datacite.subject.fos | Ciências Sociais::Economia e Gestão | pt_PT |
| dc.contributor.advisor | Zejnilovic, Leid | |
| dc.contributor.author | Fieseler, Robin Markus Paul | |
| dc.date.accessioned | 2024-10-09T13:58:47Z | |
| dc.date.available | 2024-10-09T13:58:47Z | |
| dc.date.issued | 2023-06-02 | |
| dc.date.submitted | 2023-05-17 | |
| dc.description.abstract | This study looks in-depth at the critical factors for utility token adoption in the rental market, considering insights from tenants, landlords, and property managers. Utilizing literature review, updated regulations, and a Deductive Grounded Theory approach, it identifies key drivers (Utility, Trust, and Ease of Use) and links them to prevalent rental market challenges. It then proposes potential problem-solving services and validates these findings with a leading utility token researcher. The study concludes that a phased strategy, deploying high-utility services on a private blockchain, can effectively mitigate volatility risks and boost adoption, providing a strategic roadmap for startups navigating this space. | pt_PT |
| dc.identifier.tid | 203516168 | pt_PT |
| dc.identifier.uri | http://hdl.handle.net/10362/173236 | |
| dc.language.iso | eng | pt_PT |
| dc.relation | UID/ECO/00124/2013 | pt_PT |
| dc.subject | Utility tokens | pt_PT |
| dc.subject | Rental market | pt_PT |
| dc.subject | Stakeholder´s perspective | pt_PT |
| dc.subject | Blockchain technology | pt_PT |
| dc.subject | Decentralized platform | pt_PT |
| dc.subject | Digital identity verification | pt_PT |
| dc.subject | Smart contracts | pt_PT |
| dc.subject | Innovative business model | pt_PT |
| dc.subject | Tokenomics | pt_PT |
| dc.subject | User experience | pt_PT |
| dc.subject | Trust and user adoption | pt_PT |
| dc.subject | Token integration | pt_PT |
| dc.title | Assessing the potential for introducing utility tokens in the rental market from a stakeholder´s perspective | pt_PT |
| dc.type | master thesis | |
| dspace.entity.type | Publication | |
| rcaap.rights | openAccess | pt_PT |
| rcaap.type | masterThesis | pt_PT |
| thesis.degree.name | A Work Project, presented as part of the requirements for the Award of a Master’s degree in Management from the Nova School of Business and Economics. | pt_PT |