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Indie campers: a Blue Ocean Strategy
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| 1.04 MB | Adobe PDF |
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Resumo(s)
This work project provides a brief analysis of land tourism in Iberian Peninsula, looking for the possibility to start and develop a new successful company. Despite the high competition highlighted in Porter’s Six Forces analysis, it is possible to prove that the industry actually has a strong attractiveness thanks to a Blue Ocean Strategy perspective. Using this approach it was possible to redefine the boundaries of the market by adjusting the value proposition, in order to provide an irresistible offer that avoids competition.
The work was based on the experience of a real case of success, Indie Campers.
Descrição
A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics
Palavras-chave
Tourism Innovation Blue Ocean Campervan