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Marketing plan to increase LG’S TV product category premium perception by end consumers” communications plan focused on advertising

2022-01-17Dissertação de mestrado Acesso embargado
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datacite.subject.fosCiências Sociais::Economia e Gestãopt_PT
dc.contributor.advisorVelosa, Jorge
dc.contributor.advisorLourenço, Carolina
dc.contributor.authorSuspiro, Eduarda Ferreira
dc.date.accessioned2022-05-25T10:43:19Z
dc.date.embargo2027-12-17
dc.date.issued2022-01-17
dc.date.submitted2021-12-17
dc.description.abstractLG Electronics is the leading brand in the Portuguese TV market, however, the brand’s premium perception among end consumers is not clear. This report develops a theoretical approach on how to leverage LG’s premium perception by advertising and communicating its premium TV lines, the LG OLED TVs. Keywords: Marketing, Integrated Marketing Communications, LG, B2C Marketing, Premium, Portugal, TV Market, Communications Plan, Advertisingpt_PT
dc.identifier.tid202974081pt_PT
dc.identifier.urihttp://hdl.handle.net/10362/138603
dc.language.isoengpt_PT
dc.relationNova School of Business and Economics
dc.subjectMarketingpt_PT
dc.subjectIntegrated marketing communicationspt_PT
dc.subjectPremiumpt_PT
dc.subjectB2c marketingpt_PT
dc.subjectLgpt_PT
dc.subjectCommunication planpt_PT
dc.subjectOled Tvpt_PT
dc.subjectMarcomspt_PT
dc.subjectOlvpt_PT
dc.titleMarketing plan to increase LG’S TV product category premium perception by end consumers” communications plan focused on advertisingpt_PT
dc.typemaster thesis
dspace.entity.typePublication
oaire.awardNumberUID/ECO/00124/2013
oaire.awardTitleNova School of Business and Economics
oaire.awardURIinfo:eu-repo/grantAgreement/FCT/6817 - DCRRNI ID/UID%2FECO%2F00124%2F2013/PT
oaire.fundingStream6817 - DCRRNI ID
project.funder.identifierhttp://doi.org/10.13039/501100001871
project.funder.nameFundação para a Ciência e a Tecnologia
rcaap.rightsembargoedAccesspt_PT
rcaap.typemasterThesispt_PT
relation.isProjectOfPublication644a3f4f-817b-4d0d-aba6-f98cdca28bc7
relation.isProjectOfPublication.latestForDiscovery644a3f4f-817b-4d0d-aba6-f98cdca28bc7
thesis.degree.nameA Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economicspt_PT

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NSBE - MA Dissertations