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| 5.83 MB | Adobe PDF |
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This report explores the entrepreneurial journey from Creative Kitchen, an experience-based business model, to Chickpea Society, a scalable platform designed to connect plant-based startups with the Ho.Re.Ca industry. Guided by Lean Startup principles, the project underwent a strategic pivot to address market gaps and enhance impact. The report details the development of Chickpea Society’s platform-based business model, highlighting key features like matchmaking, curated recommendations, and event-driven visibility. A comparative analysis of revenue models—subscription, freemium, commission, and event-based—underscores the benefits of a hybrid approach to scalability and financial sustainability. By fostering a robust ecosystem of startups, restaurants, and logistics partners, Chickpea Society drives innovation in plant-based dining while aligning with Sustainable Development Goals. This comprehensive analysis positions Chickpea Society as a leading player in promoting plant-based adoption and creating meaningful industry connections.
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Entrepreneurship Innovation Plant-based Sustainable B2B Matchmaking community building
