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The economic impact of Music festivals on the tourism economy. Nos Alice case study
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Resumo(s)
In the recent times, music festivals are being used as relevant tools for tourism development and promotion thanks to their capacity to attract tourists in every moment of the year. For this reason, it becomes extremely important for policy-makers and festival organizers to quantify and examine the economic, social and cultural impact of these special events on the local economy. This paper is focused on NOS Alive, a famous music Festival held in the city of Lisbon. The main objective of this study is to have a full understanding of visitors’ profile, the motivation and visitation patterns during their stay in Portugal and to estimate the direct, indirect and induced impact of the festival at the regional level.
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Palavras-chave
Nos Alive Music festivals Tourism Visitors profile Economic impact