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Revolutionizing travel: pioneering innovation at travelstore-travelstore with wherever you work

2025-01-31Dissertação de mestrado Acesso aberto
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datacite.subject.fosCiências Sociais::Economia e Gestão
dc.contributor.advisorChaves, Mafalda Paiva
dc.contributor.authorSaurma, Franziskus
dc.date.accessioned2026-04-08T09:43:29Z
dc.date.available2026-04-08T09:43:29Z
dc.date.issued2025-01-31
dc.date.submitted2025-01-09
dc.description.abstractThis thesis examines how Travelstore, an agency specializing in business travel, can use Design Thinking, Artificial Intelligence (AI) and Innovation to stimulate its digital transformation, optimize efficiency, and offer a better customer experience. Faced with processes that are still too manual and poorly integrated systems, it proposes concrete solutions such as the use of chatbots and data automation. By developing a culture where innovation is at the center and adopting advanced technologies, Travelstore can simplify its operations, strengthen its competitiveness, and ensure sustainable long-term growth. The study highlights the strategic potential of AI, not only to improve performance but also to support continuous innovation and adaptability in the business travel sector. By embracing these strategies, Travelstore is poised to revolutionize its operations, deliver unparalleled value to clients, and set a new benchmark in the business travel industry.eng
dc.identifier.tid204132770
dc.identifier.urihttp://hdl.handle.net/10362/202100
dc.language.isoeng
dc.relationUID/ECO/00124/2013
dc.rights.urihttp://creativecommons.org/licenses/by/4.0/
dc.subjectDesign thinking
dc.subjectCorporate travel
dc.subjectArtificial intelligence (AI)
dc.subjectDigital transformation
dc.titleRevolutionizing travel: pioneering innovation at travelstore-travelstore with wherever you workeng
dc.typemaster thesis
dspace.entity.typePublication
thesis.degree.nameA Work Project, presented as part of the requirements for the Award of a Master’s degree in Impact Entrepreneurship & Innovation from the Nova School of Business and Economics

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NSBE - MA Dissertations