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Publicação
Business models and organizational structures of family-owned wineries in Italy
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Autores
Orientador(es)
Resumo(s)
The main goal of this study is to analyse the family business organizational structure and how wineries family firms operate in the market. The socioemotional wealth model (SEW) has been used to represent the non-financial goals and utilities of family owned firms. In this regard, a survey was proposed. Finally, to investigate the development and current state of research on image and reputation in family firms, a systematic literature review has been conducted.
Descrição
A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics
Palavras-chave
Family firms Wineries Business Three cricles model SEW model Marketing Communication