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To make introsys the top-of-mind company in the industrial automation solutions- industry for new manufacturing segments - communication plan of introsys- project: advertising and promotion strategy

2023-01-18Dissertação de mestrado Acesso embargado
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datacite.subject.fosCiências Sociais::Economia e Gestãopt_PT
dc.contributor.advisorVelosa, Jorge
dc.contributor.authorFathallah, Salma
dc.date.accessioned2024-01-19T14:15:53Z
dc.date.embargo2028-01-18
dc.date.issued2023-01-18
dc.date.submitted2023-01-18
dc.description.abstractIntrosys is a company in the industrial automation solutions’ industry, with 20 years of experience in the market and it is highly associated with the Automotive industry. A new target segment for the company was identified in order to diversify its customer portfolio, diminishing its dependency from the Automotive industry, through a Potential-Risk Matrix and Market Research. A complete marketing business plan is then developed to support the company’s entrance in the new identified market segment in the textile industry, covering marketing strategy, marketing mix and sales strategy considering company goals and constraints. Afterwards, an in-depth analysis with a theoretical perspective is conducted for segmentation, targeting and positioning, pricing strategy, communications plan, and sales strategy. These extensive analyses are an individual contribute to the group report developed for Introsys.pt_PT
dc.identifier.tid203314085pt_PT
dc.identifier.urihttp://hdl.handle.net/10362/162526
dc.language.isoengpt_PT
dc.relationUID/ECO/00124/2013pt_PT
dc.subjectIntrosyspt_PT
dc.subjectCommunication planpt_PT
dc.subjectMarketingpt_PT
dc.subjectAdvertisingpt_PT
dc.subjectMediapt_PT
dc.subjectB2bpt_PT
dc.subjectAutomationpt_PT
dc.subjectRoboticspt_PT
dc.subjectPromotion.pt_PT
dc.titleTo make introsys the top-of-mind company in the industrial automation solutions- industry for new manufacturing segments - communication plan of introsys- project: advertising and promotion strategypt_PT
dc.typemaster thesis
dspace.entity.typePublication
rcaap.rightsembargoedAccesspt_PT
rcaap.typemasterThesispt_PT
thesis.degree.nameA Work Project, presented as part of the requirements for the Award of a Master Degree in Management from the NOVA – School of Business and Economicspt_PT

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NSBE - MA Dissertations