A carregar...
Publicação
Development of an assetless internationalization plan for 3DWAYS – go-to-market strategy
| Nome: | Descrição: | Tamanho: | Formato: | |
|---|---|---|---|---|
| 2.08 MB | Adobe PDF |
Autores
Orientador(es)
Resumo(s)
This thesis develops an internationalization strategy for 3DWAYS, a Portuguese supply chain management company, to expand into niche markets in Europe’s sustainable manufacturing sector. Utilizing an assetless model, 3DWAYS provides tailored solutions to clients addressing
supply chain transparency, efficiency, and sustainability challenges. Combining internal and external analysis and competitive insights, Germany and the UK are identified as target markets in the medical technology and smart home niches. A go-to-market strategy details positioning, partnerships, and marketing initiatives, concluding in an implementation roadmap. A financial impact assessment quantifies incremental profits, offering actionable insights to establish 3DWAYS as a European supply chain intermediary.
Descrição
Palavras-chave
Internationalization Market selection Go-to-market strategy Financial impact