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The Infosource Scale: a Measure to Assess the Importance of External Tourism Information Sources

dc.contributor.authorSeabra, Cláudia
dc.contributor.authorLages, Luis Filipe
dc.contributor.authorAbrantes, J.L.
dc.date.accessioned2019-10-07T10:54:05Z
dc.date.available2019-10-07T10:54:05Z
dc.date.issued2004-01
dc.description.abstractInformation sources have long been considered an important variable in understanding consumer purchasing behaviors. Although research on information sources has been performed in a wide range of social disciplines, this variable has never been operationalized in a services marketing context. In this paper we develop a scale that measures the importance of information sources to the selection of tourism services. Insights from an empirical study of 350 tourists indicates that this multidimensional scale incorporates five types of information sources: 1) media, 2) institutional brochures, 3) commercial brochures, 4) travel agents, and 5) internet. Discussion centers on implications of this scale to theory and managerial development of tourism and services strategies. Directions for future research are also presented.pt_PT
dc.description.versionN/Apt_PT
dc.identifier.citationSeabra, Cláudia, Lages, Luís Filipe and Abrantes, José Luís, The Infosource Scale: a Measure to Assess the Importance of External Tourism Information Sources (January, 2004). FEUNL Working Paper Series No. 440pt_PT
dc.identifier.urihttp://hdl.handle.net/10362/83490
dc.language.isoengpt_PT
dc.peerreviewednopt_PT
dc.publisherNova SBEpt_PT
dc.relation.ispartofseriesFEUNL Working Paper Series;440
dc.subjectTourismpt_PT
dc.subjectInformation Sourcespt_PT
dc.subjectServices Marketingpt_PT
dc.subjectCommunicationpt_PT
dc.titleThe Infosource Scale: a Measure to Assess the Importance of External Tourism Information Sourcespt_PT
dc.typeworking paper
dspace.entity.typePublication
person.familyNameLages
person.familyNameAbrantes
person.givenNameLuis F.
person.givenNameJosé Luís
person.identifierR-000-QS4
person.identifier.ciencia-id9B13-08CE-8ED0
person.identifier.ciencia-id8E14-FE20-06DA
person.identifier.orcid0000-0001-9693-848X
person.identifier.orcid0000-0003-0565-7207
person.identifier.ridB-5874-2009
person.identifier.ridG-8134-2016
person.identifier.scopus-author-id6506621771
person.identifier.scopus-author-id17342132100
rcaap.rightsopenAccesspt_PT
rcaap.typeworkingPaperpt_PT
relation.isAuthorOfPublication33d53978-6bfa-4b8b-8468-7bcca8e06613
relation.isAuthorOfPublication1fd00398-da1b-4409-b4fd-9a15f1143c97
relation.isAuthorOfPublication.latestForDiscovery1fd00398-da1b-4409-b4fd-9a15f1143c97

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