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Publicação
Dashboards to increase data-driven decision-making based on player's behaviour
| Nome: | Descrição: | Tamanho: | Formato: | |
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| 27.32 MB | Adobe PDF |
Autores
Orientador(es)
Resumo(s)
The gaming industry has seen a massive increase over the last decade, having also seen an
important boom during the COVID-19 Pandemic. The growth of the game industry has led to a
huge increase in the number of new players and a rise in the popularity of Free to Play (F2P)
games. As a result, there has been a shift in the gaming industry from a flash game to an online
game that is attracting a lot of players everyday. This new model of gaming has proven to be a
successful way to gain revenue. This report will detail a clear roadmap through my journey as a
Junior Data Analyst and how BI reporting tools such as Dashboards are the foundation of data
literacy which leads to understanding player's behaviour and to data-driven decision around
improvement and game innovation.
Descrição
Internship Report presented as the partial requirement for obtaining a Master's degree in Data Science and Advanced Analytics, specialization in Business Analytics
Palavras-chave
Business Intelligence Data Visualisation Data Transformation Dashboards Data Literacy Data-Driven Gaming Industry