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What is innovation and why does it fail?
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Resumo(s)
This report aims to explain what product innovation is and its importance. Our goal
is to familiarize the reader with the innovation diffusion process and with two different
approaches to this topic. We analyse breakthrough and incremental innovation as well
as the innovation phenomenon in both services and goods context. Additionally, key
determinants of innovation failure are presented. We conclude with a practical example
in which some of the theoretical findings are applied.
Descrição
A Work Project, presented as part as the requirements for the Award of a Masters Degree in Management from the Nova School in Business and Economics
Palavras-chave
Innovation Innovation types Innovation failure Innovation diffusion process