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The brand experience extended model

2018-11-01Artigo científico Acesso aberto
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dc.contributor.authorde Oliveira Santini, Fernando
dc.contributor.authorLadeira, Wagner Junior
dc.contributor.authorSampaio, Claudio Hoffmann
dc.contributor.authorPinto, Diego Costa
dc.contributor.institutionNOVA Information Management School (NOVA IMS)
dc.contributor.institutionInformation Management Research Center (MagIC) - NOVA Information Management School
dc.contributor.pblPalgrave Macmillan
dc.date.accessioned2022-11-28T22:08:41Z
dc.date.available2022-11-28T22:08:41Z
dc.date.issued2018-11-01
dc.descriptionde Oliveira Santini, F., Ladeira, W. J., Sampaio, C. H., & Pinto, D. C. (2018). The brand experience extended model: a meta-analysis. Journal of Brand Management, 25(6), 519-535. DOI: 10.1057/s41262-018-0104-6
dc.description.abstractThis research provides a comprehensive overview of the brand experience effects and proposes an extension to the brand experience model by testing novel direct, moderating, and mediating relationships. The authors conducted a meta-analysis of 256 quantitative studies in 73 papers published between 2009 and 2015. The findings reveal new empirical generalizations about the relationship between brand experience and the relevant constructs. The findings demonstrate the positive influence of brand experience on brand satisfaction and positive influence of brand satisfaction on brand trust, brand loyalty, and word-of-mouth (WOM). Furthermore, this research uncovers important mediation variables (hedonic benefits, brand love, and brand personality) of the relationship between brand experience and brand satisfaction. This paper also tests the moderation effects of methodological (e.g., sample type, sample size), theoretical (product type and product lifecycle), and cultural variables (e.g., level of innovation, level of wealth and Human Development Index). The findings extend the brand experience model, helping managers to understand the positive outcomes of brand experience on satisfaction and to invest in actions that can enhance the brand experience. Furthermore, this study shows that brand managers should consider culture is a key factor when crafting branding experience strategies.en
dc.description.versionauthorsversion
dc.description.versionpublished
dc.format.extent17
dc.format.extent577569
dc.identifier.doi10.1057/s41262-018-0104-6
dc.identifier.issn1350-231X
dc.identifier.otherPURE: 11912320
dc.identifier.otherPURE UUID: ae350ded-ad7c-4161-9c07-798dbe0ed01d
dc.identifier.otherScopus: 85042198063
dc.identifier.otherWOS: 000453605800004
dc.identifier.otherORCID: /0000-0003-4418-9450/work/152551760
dc.identifier.urihttp://hdl.handle.net/10362/145829
dc.identifier.urlhttps://www.scopus.com/pages/publications/85042198063
dc.identifier.urlhttp://gateway.webofknowledge.com/gateway/Gateway.cgi?GWVersion=2&SrcAuth=Alerting&SrcApp=Alerting&DestApp=WOS_CPL&DestLinkType=FullRecord&UT=WOS:000453605800004
dc.language.isoeng
dc.peerreviewedyes
dc.subjectBrand experience
dc.subjectBrand loyalty
dc.subjectBrand satisfaction
dc.subjectMeta-analysis
dc.subjectStrategy and Management
dc.subjectMarketing
dc.subjectSDG 8 - Decent Work and Economic Growth
dc.titleThe brand experience extended modelen
dc.title.subtitlea meta-analysisen
dc.typejournal article
degois.publication.firstPage519
degois.publication.issue6
degois.publication.lastPage535
degois.publication.titleJournal of Brand Management
degois.publication.volume25
dspace.entity.typePublication
rcaap.rightsopenAccess

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NIMS: MagIC - Artigos em revista internacional com arbitragem científica (Peer-Review articles in international journals)