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Encouraging altruistic user-generated content in gamified review platforms

2026-02-02Artigo científico Acesso aberto
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dc.contributor.authorBuil, Isabel
dc.contributor.authorCatalán, Sara
dc.contributor.authorOliveira, Tiago
dc.contributor.institutionInformation Management Research Center (MagIC) - NOVA Information Management School
dc.contributor.institutionNOVA Information Management School (NOVA IMS)
dc.contributor.pblAssociação Portuguesa para o Estudo do Quaternário (APEQ)
dc.date.accessioned2024-12-20T22:00:06Z
dc.date.available2024-12-20T22:00:06Z
dc.date.issued2026-02-02
dc.descriptionBuil, I., Catalán, S., & Oliveira, T. (2026). Encouraging altruistic user-generated content in gamified review platforms. Internet Research, 36(1), 263-291. https://doi.org/10.1108/INTR-02-2024-0211 --- %ABS3% --- This study was supported by the Ministry of Universities of Spain (Estancias de movilidad en el extranjero “José Castillejo” para jóvenes doctores), the Government of Aragón and the European Social Fund (GENERES Group S-54_23R) and by national funds through FCT (Fundação para a Ciência e Tecnologia), under the project – UIDB/04152/2020 – Centro de Investigação em Gestão de Informação (MagIC)/(NOVA IMS).
dc.description.abstractPurpose This study proposes and tests a model to analyse whether achievement, social and immersion motivational affordances embedded in gamified review platforms motivate consumers to altruistically create content in the post-consumption stage. Design/methodology/approach We used data from a sample of 343 reviewers and employed SmartPLS to test the research model. Findings Findings revealed that, while achievement affordances (i.e. points, levels and badges) have no significant effect, immersion affordances (i.e. avatars) and more especially, social affordances (i.e. receiving helpful votes from readers and having followers) are key for review platforms, as they drive consumers to develop pure, reciprocal and competitive forms of altruism, which, in turn, motivate them to create content. Research limitations/implications This study examines the antecedents and consequences of altruistic purpose in the context of gamified review platforms by proposing research questions aimed at eliciting the effects of achievement, social and immersion affordances on altruism, and by providing the first empirical evidence for these paths. Practical implications This study provides practical guidance on how review platforms can implement social and immersion affordances to foster altruism and, ultimately, promote user-generated content in the form of comments, photos and videos. Originality/value To the best of the authors’ knowledge, the current study is the first to develop a model to predict whether gamification affordances promote forms of altruism that result in user-generated content. The findings will improve practitioners’ strategies by focussing on social and immersion motivational affordances.en
dc.description.versionauthorsversion
dc.description.versionpublished
dc.format.extent29
dc.format.extent1612346
dc.identifier.doi10.1108/INTR-02-2024-0211
dc.identifier.issn1066-2243
dc.identifier.otherPURE: 103809469
dc.identifier.otherPURE UUID: c75000ae-1e56-48f8-b5b9-99a1e7f6e166
dc.identifier.otherScopus: 85212233368
dc.identifier.otherWOS: 001378302800001
dc.identifier.otherORCID: /0000-0001-6523-0809/work/174231690
dc.identifier.urihttp://hdl.handle.net/10362/176611
dc.identifier.urlhttps://www.scopus.com/pages/publications/85212233368
dc.identifier.urlhttps://www.webofscience.com/wos/woscc/full-record/WOS:001378302800001
dc.language.isoeng
dc.peerreviewedyes
dc.relationinfo:eu-repo/grantAgreement/FCT/6817 - DCRRNI ID/UIDB%2F04152%2F2020/PT
dc.relationInformation Management Research Center
dc.subjectGamification
dc.subjectMotivational affordances
dc.subjectAltruism
dc.subjectUser-generated content
dc.subjectOnline reviews
dc.subjectCommunication
dc.subjectSociology and Political Science
dc.subjectEconomics and Econometrics
dc.titleEncouraging altruistic user-generated content in gamified review platformsen
dc.typejournal article
degois.publication.firstPage263
degois.publication.issue1
degois.publication.lastPage291
degois.publication.titleInternet Research
degois.publication.volume36
dspace.entity.typePublication
oaire.awardNumberUIDB/04152/2020
oaire.awardTitleInformation Management Research Center
oaire.awardURIinfo:eu-repo/grantAgreement/FCT/6817 - DCRRNI ID/UIDB%2F04152%2F2020/PT
oaire.fundingStream6817 - DCRRNI ID
project.funder.identifierhttp://doi.org/10.13039/501100001871
project.funder.nameFundação para a Ciência e a Tecnologia
rcaap.rightsopenAccess
relation.isProjectOfPublication3274bdb3-4dd3-4bbe-8f74-d34190081f87
relation.isProjectOfPublication.latestForDiscovery3274bdb3-4dd3-4bbe-8f74-d34190081f87

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