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| 1.34 MB | Adobe PDF |
Orientador(es)
Resumo(s)
This study explores how technology use affects people psychologically, highlighting how it
may have a detrimental effect on mental health. Understanding how technology
contributes to problems like anxiety, depression, and loneliness has become crucial as it
becomes more and more ingrained in daily life. This study investigates the degree to which
technology affects mental health, guided by four hypotheses and concentrating on certain
behaviors like as social media use and demographic moderation. Targeting a broad sample
of tech users, a quantitative approach was used with a structured questionnaire created
in Qualtrics. Likert-scale items were used to gather data on the frequency, intent, and
emotional results of technology engagement. The moderating influences of age, gender,
and education were also examined. The purpose of this study is to determine whether
excessive passive technology use, such as social media scrolling, is strongly associated with
elevated anxiety and depressive symptoms. On the other hand, more favorable results were
linked to deliberate and active use of technology, such as online collaboration or content
production. Furthermore, these impacts are greatly moderated by demographic
characteristics such as age and education. With the goal of increasing awareness and
guiding solutions that support healthier technology usage, this study adds to the expanding
conversation on the "dark side" of technology.
Descrição
Dissertation presented as the partial requirement for obtaining a Master's degree in Data Driven Marketing, specialization in Digital Marketing and Analytics
Palavras-chave
Technology and Mental Health Digital Well-being Social Media Impact Technostress Passive vs. Active Technology Use Demographic Moderation
