Publicação
How does mastercard Hungary implement sustainability initiatives in a context of low sustainability demand
| datacite.subject.fos | Ciências Sociais::Economia e Gestão | pt_PT |
| dc.contributor.advisor | Holm, Alison | |
| dc.contributor.author | Santos, Inês Carvalho dos | |
| dc.date.accessioned | 2025-03-27T18:51:13Z | |
| dc.date.embargo | 2029-06-14 | |
| dc.date.issued | 2024-09-30 | |
| dc.date.submitted | 2024-06-14 | |
| dc.description.abstract | This project examines how Mastercard Hungary implements sustainability initiatives amid low local demand. It explores the challenges managers face in aligning global sustainability goals with local market realities. This mismatch creates a complex environment for managers striving to balance corporate directives with practical feasibility. The study highlights managerial skepticism about product quality and local fit, resulting in ceremonial adoption of initiatives. Successful local projects underscore the need for tailored approaches. Recommendations include localized product development, enhanced training, and consumer education to ensure Mastercard's sustainability efforts are both relevant and effective in Hungary. | pt_PT |
| dc.identifier.tid | 203866746 | pt_PT |
| dc.identifier.uri | http://hdl.handle.net/10362/181505 | |
| dc.language.iso | eng | pt_PT |
| dc.relation | UID/ECO/00124/2013 | pt_PT |
| dc.subject | Sustainability | pt_PT |
| dc.subject | Managerial skepticism | pt_PT |
| dc.subject | Local market adaptation | pt_PT |
| dc.subject | Headquarters directives | pt_PT |
| dc.subject | CEMS MIM | pt_PT |
| dc.title | How does mastercard Hungary implement sustainability initiatives in a context of low sustainability demand | pt_PT |
| dc.type | master thesis | |
| dspace.entity.type | Publication | |
| rcaap.rights | embargoedAccess | pt_PT |
| rcaap.type | masterThesis | pt_PT |
| thesis.degree.name | A Work Project presented as part of the requirements for the Award of a Master’s Degree in International Master’s in Management from the Nova School of Business and Economics | pt_PT |