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The impact of digital transformation on consumer buying behavior in the luxury industry - specific focus on blockchain technology

2023-05-31Dissertação de mestrado Acesso aberto
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datacite.subject.fosCiências Sociais::Economia e Gestãopt_PT
dc.contributor.advisorSchmitt, Daniela
dc.contributor.authorMami, Amani
dc.date.accessioned2024-10-08T10:01:47Z
dc.date.available2024-10-08T10:01:47Z
dc.date.issued2023-05-31
dc.date.submitted2023-05-17
dc.description.abstractThe luxury industry has undergone significant transformation owing to the technological revolution and its impact on consumer buying behaviors. To keep pace with this change, luxury brands have adopted a customer-centric approach to establish long-lasting relationships and foster brand loyalty variables and brands. The present thesis examines the adoption of blockchain technology by luxury brands in the European market specifically for luxury handbags and its impact on consumer behavior. The study employs market research and consumer psychology concepts to address three key research questions. Through this study, a better understanding of the effects of blockchain technology on consumer behavior and perception in the luxury industry will be achieved.pt_PT
dc.identifier.tid203365615pt_PT
dc.identifier.urihttp://hdl.handle.net/10362/173155
dc.language.isoengpt_PT
dc.relationUID/ECO/00124/2013pt_PT
dc.subjectDigital transformationpt_PT
dc.subjectBlockchain technologypt_PT
dc.subjectLuxury industrypt_PT
dc.subjectConsumer behaviorpt_PT
dc.subjectLuxury handbagspt_PT
dc.subjectMarket researchpt_PT
dc.titleThe impact of digital transformation on consumer buying behavior in the luxury industry - specific focus on blockchain technologypt_PT
dc.typemaster thesis
dspace.entity.typePublication
rcaap.rightsopenAccesspt_PT
rcaap.typemasterThesispt_PT
thesis.degree.nameA Work Project, presented as part of the requirements for the Award of a Master’s degree in Management from the Nova School of Business and Economicspt_PT

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NSBE - MA Dissertations