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Planning4life field lab in entrepreneurship: customer discovery

2021-05-26Dissertação de mestrado Acesso aberto
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datacite.subject.fosCiências Sociais::Economia e Gestãopt_PT
dc.contributor.advisorMajor, Euclides
dc.contributor.authorKlug, Tobias Karl Alexander
dc.date.accessioned2021-12-13T10:56:37Z
dc.date.available2023-12-29T01:31:08Z
dc.date.issued2021-05-26
dc.date.submitted2020-12-29
dc.description.abstractThis individual section of the work project is focused on understanding the changing role of the insurance broker and setting the findings in relation to the perception of Planning4Liferegarding the needs of brokers. It is based on a review of existing literature and a written online survey. The results indicate that insurance brokers are facing both the necessity to offer personalized products and to use a digital tools et. More over, they point to the fact that the company is largely correct in its hypotheses on the broker needs.pt_PT
dc.identifier.tid202769275pt_PT
dc.identifier.urihttp://hdl.handle.net/10362/129106
dc.language.isoengpt_PT
dc.relationNova School of Business and Economics
dc.subjectInsurance brokerpt_PT
dc.subjectInsurancept_PT
dc.subjectInsurtechpt_PT
dc.subjectBusiness modelpt_PT
dc.subjectBusiness model innovationpt_PT
dc.subjectStrategypt_PT
dc.subjectTacticspt_PT
dc.subjectDigitalisationpt_PT
dc.subjectBroker needspt_PT
dc.subjectCrm systempt_PT
dc.titlePlanning4life field lab in entrepreneurship: customer discoverypt_PT
dc.typemaster thesis
dspace.entity.typePublication
oaire.awardNumberUID/ECO/00124/2013
oaire.awardTitleNova School of Business and Economics
oaire.awardURIinfo:eu-repo/grantAgreement/FCT/6817 - DCRRNI ID/UID%2FECO%2F00124%2F2013/PT
oaire.fundingStream6817 - DCRRNI ID
project.funder.identifierhttp://doi.org/10.13039/501100001871
project.funder.nameFundação para a Ciência e a Tecnologia
rcaap.rightsopenAccesspt_PT
rcaap.typemasterThesispt_PT
relation.isProjectOfPublication644a3f4f-817b-4d0d-aba6-f98cdca28bc7
relation.isProjectOfPublication.latestForDiscovery644a3f4f-817b-4d0d-aba6-f98cdca28bc7
thesis.degree.nameA Work Project, presented as part of the requirements for the Award of a Masters Double Degree in Management and International Business from the NOVA – School of Business and Economics and Maastricht University Faculty of Economics and Business Administrationpt_PT

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NSBE - MA Dissertations