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DataTítuloAutor(es)TipoAcesso
30-Out-2024Beyond Rewards: Assessing the competitive edge of customer tier programs introduction in the beauty industry: Sephora’s customer tier program caseFélix, Lara Alexandra SoaresmasterThesisopenAccess
6-Nov-2024Brand Activism in the Digital Era: A Case Study on Ben & Jerry's brandAbreu, Sofia Carolina de Sequeiros Araújo emasterThesisopenAccess
6-Fev-2024Brand loyalty in new generations: Investigating the impact of brand image, perceived quality, and customer experience on brand loyalty among Generation Z consumersMartins, Marta MauríciomasterThesisembargoedAccess
29-Out-2024Brand-Consumer Relationship: The Congruence Between Consumer and Brand Values: NIVEA – CASE STUDYMadeira, Maria Jorge CanasmasterThesisopenAccess
31-Out-2024Cross-Cultural Differences in Influencer Marketing between China and PortugalZhang, ShuqimasterThesisopenAccess
30-Out-2024Digital Age - News Consumption and the Dilemma of Online Newspaper Models and Revenues (The New York Times case)Ferreira, Daniela MateusmasterThesisopenAccess
24-Out-2023Digital Marketing Strategies in a Neo bank: Implementation of SEO & Sentiment AnalysisOrihuela, Adrià CampsmasterThesisopenAccess
25-Out-2023Exploring Negatively Valenced Customer Engagement Behaviors: Insights from a Service Failure and Service Recovery ContextCampos, Luísa Adelaide LançamasterThesisembargoedAccess
27-Out-2025From Content to Conversion: How Female Consumers’ Perceptions of Gaming Content from Influencers Shape Attitude and Purchase IntentionRan, ZhoumasterThesisembargoedAccess
18-Abr-2024How Engagement and Attitudes towards Loyalty Programs impact Brand Loyalty in Millennials and Generation Z consumersPereira, Mafalda Maria GodinhomasterThesisembargoedAccess
28-Out-2024O impacto da uma campanha ativista na identificação dos consumidores com a marca e na intenção de compra: Um estudo de caso da NikeSerafim, Patrícia Alexandra ViolantemasterThesisopenAccess
31-Jan-2024Influencer Marketing Strategies in the Fitness IndustryFernandes, Andreia Filipa AssunçãomasterThesisopenAccess
1-Fev-2024Make the most of each order, by boosting cross-selling strategies: Worten Use CaseLopes, Ana Margarida CunhamasterThesisopenAccess
8-Abr-2025Measuring Consumer Brand Engagement in Online Grocery RetailPaquete, Ana Marta PereiramasterThesisembargoedAccess
29-Jan-2024Que fatores afetam a predisposição dos consumidores para divulgar informações pessoais?Quais os fatores que afetam a predisposição dos consumidores aplicado num contexto das companhias aéreas?Dias, João Eduardo OnofremasterThesisembargoedAccess
30-Jan-2024Social media marketing: The relationship between sponsorship disclosure and consumer’s purchaseintention with the effects of product match-upDercy, CharlottemasterThesisopenAccess
31-Out-2024A Study of Social Media Brand Community Impact on Brand Loyalty: Navigating through Brand CrisisLouro, Margarida Rente Gloria VieiramasterThesisopenAccess
30-Out-2024The Drivers of Customer Behavioral Intention in Live Streaming Commerce: The Role of Live StreamerYuting, LimasterThesisembargoedAccess
31-Out-2024The Impact of Beauty Social Media Influencers on Makeup Purchase Intention of GenZ: The game changers on beauty social media influencers’ behavior that contribute to Gen Z makeup purchase intentionVasconcelos, Carolina TeixeiramasterThesisopenAccess
27-Out-2025The impact of perceived Woke-washing on Purchase Intentions among Gen Z and MillennialsNascimento, Rita CorreiamasterThesisembargoedAccess
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