Percorrer por Orientador Martinez, Luís F.

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DataTítuloAutor(es)TipoAcesso
20-Jan-2022Electronic word-of-mouth and its influence on purchase intention: a literature review and research agendaSepac, JessicamasterThesisopenAccess
25-Jan-2019Fast-fashion consumption in Canada: the attitude-behaviour gap in changing consumer’s behaviorPratas, NalanimasterThesisopenAccess
24-Jan-2020Financial planning and retirement income worries in portuguese Millennials: what is the role of financial knowledge and income in the preparation for retirementFigueiras, Christopher André MandlmasterThesisopenAccess
15-Jan-2019Influencer marketing: a qualitative analysis of factors motivating online purchase intentHeras, Natasha De LasmasterThesisopenAccess
25-Jan-2019Male grooming in Portugal: the attitude and behaviour of generation y menVazzoler, IlariamasterThesisopenAccess
15-Jan-2019Nudging healthier food choices: the differentiated effect of implicit vs. explicit nudgesMarchão, Joana BarrosmasterThesisopenAccess
20-Jan-2022Should we sell politician like soap?Matos, Paula de Maria Ribeiro Faria Alves demasterThesisopenAccess
21-Jan-2023A systematic literature review: -what role do emotions play within the student-business school relationship and how can they be measuredBrandis, Robert Carl FriedrichmasterThesisopenAccess
15-Jan-2019The impact of energy transition in integrated oil companiesCoelho, Rui Miguel LuismasterThesisopenAccess
24-Jan-2020The influence of complementary colors on consumer behavior in digital media: an application to an interior design e-commerceWeitzel, Kathinka JulianamasterThesisopenAccess
6-Jul-2023The role of attention and emotions in neuromarketing - a systematic literature review and future research agendaGerold, AnjamasterThesisopenAccess
15-Jan-2019Traditional and influencers’ instagram advertising: an application of the theory of planned behaviourMelo, Margarida de Oliveira Saraiva demasterThesisopenAccess