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DataTítuloAutor(es)TipoAcesso
17-Jan-2020Attracting more portuguese visitors from the great Lisbon area to the Calouste Gulbenkian Museum: a research on consumer behaviorMonteiro, Mariana SimõesmasterThesisopenAccess
1-Jun-2020Customer analysis in the portuguese toy market - a customer relationship management project for science4you: Report: A – Strategic Analysis and Recommendations on CRM for the Frequently Last Say Adult SegmentPedroso, Madalena de Noronha Demony ConsiglierimasterThesisembargoedAccess
1-Jun-2020Customer analysis in the Portuguese toy market a customer relationship management project for science4you: Report: D – Strategic Analysis and Recommendations on CRM for the Independent FOMO Adult SegmentNogueira, Maria do Carmo Vaz Portugal PintomasterThesisopenAccess
1-Jun-2020Customer analysis in the portuguese toy market: a customer relationship management project for science4you: Report: C – Strategic Analysis and Recommendations on CRM for the Dependent FOMO Adult SegmentLeite, Inês MonteiromasterThesisopenAccess
1-Jun-2020Customer analysis in the portuguese toy market: a customer relationship management project for science4you: Report: B – Strategic Analysis and Recommendations on CRM for the Adult Knows It All SegmentVicente, Margarida TavaresmasterThesisopenAccess
31-Jan-2024Do brand communities require purpose? - A comparative study of best practice communities - the case of GoproRenz, Theresa UtemasterThesisopenAccess
31-Jan-2024Do brand communities require purpose? - A comparative study of best practice communities - the case of Pamela ReifBertram, Isabel MariemasterThesisopenAccess
31-Jan-2024Do brand communities require purpose? - A comparative study of best practice communities - the case of supremeFussstetter, NiklasmasterThesisopenAccess
17-Jan-2020Find the best strategy for Vichy to attract younger consumersCarnall, Marta De Lucena Vieira MarquesmasterThesisopenAccess
17-Jan-2020Gillette & the “we believe –the best men can be” campaign a case study on how Gillette’s campaign signals changes in identity from brand purpose and how it is perceived by Portuguese consumersAlmeida, Inês Rodrigues DemasterThesisopenAccess
17-Jan-2020How to attract more young tourists to Madeira Island? A case study on the brand image of a tourism destinationAraújo, Ana Maria Barreto DemasterThesisopenAccess
19-Jan-2024How to manage co-creation in a brand community while scaling itHeisig, TilmanmasterThesisembargoedAccess
24-Jan-2019How to position “amanhecer” and successfully communicate it to increase its market share?Santos, Marta Moreno Sousa dosmasterThesisopenAccess
17-Jan-2020Makeup in pharmacies: how can Vichy Portugal grow its makeup category in pharmaciesSesinando, Maria José RibeiromasterThesisopenAccess
15-Jan-2020A market research on the tobacco consumers in Portugal: what explains the success of IQOS and will it sustain in the future?Braz, Gabriela Eduarda RochamasterThesisopenAccess
17-Jan-2020Plant-based meat revolution from the United States: does it have potential in Portugal? A case study of `beyond meat'Almeida, Ana Clara Vianna Martins demasterThesisopenAccess
2-Jun-2020Report B–recommendations to Nestlé´s ground, bean and instant coffee brandsfor at-home consumptionInês Hipólito Caetano Rodrigues FernandesmasterThesisopenAccess
2-Jun-2020Report C –recommendations to Nestlé’s out-of-home coffee presence: Lisbon coffee labBraz, Tânia Sofia Gonçalves Piedade SilvamasterThesisopenAccess
29-Jun-2021The impact of cultural factors on e-commerce, a study on differences in online wetsuit buyer behavior between Portugal and Italy, conducted for srfaceHinz, Antonia SophiamasterThesisopenAccess
2-Jun-2020The relevance of digital channels in the portuguese coffee category: a consumer behaviour analysis for Nestlé Portugal - report A - recommendations to Nestlé's capsule coffee brands for at-home consumptionCruz, Maria Margarida Das NevesmasterThesisopenAccess
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