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DataTítuloAutor(es)TipoAcesso
24-Out-2023Branding The Beat: A Study on the Electronic Music Community in LisbonKhan, Rukham MasoodmasterThesisopenAccess
25-Out-2023Consumers Perspective on Brand Activism and the Impact of Social Media on Mental HealthAlrojolah, MohammadmasterThesisopenAccess
31-Out-2024Country Brand Love Manifestation Through Instagram Users: A Portugal Case StudyGroginha, Constança da SilvamasterThesisopenAccess
28-Out-2025Cultural Values, Digital Engagement, and Socio-Political Ideologies in Global Brand ReinterpretationMendoza, Monica Victoria IbarramasterThesisopenAccess
30-Out-2024e-Change: A comprehensive analysis of online boycotts in the digital agePires, Ana Filipa Oliveira LuzíomasterThesisopenAccess
30-Out-2024Engagement positivo e não positivo do consumidor português com marcas de vinho nacionais: qual o impacto na tomada de decisão de compra?Raposo, Maria Margarida Sampaio Aires FerreiramasterThesisopenAccess
28-Out-2025Evaluating the impact of influencer marketing in the pharmaceutical industrySousa, Laura Capela demasterThesisembargoedAccess
28-Out-2024Examining key drivers of consumer experience with financial digital services in AngolaSavita, António Dos SantosmasterThesisopenAccess
28-Out-2024Exploring the Impact of Brand Activism on Consumer Engagement and Corporate Outcomes in the Pharmaceutical IndustryMonteiro, Inês DuartemasterThesisopenAccess
28-Out-2024Food Consumption Drivers in Portugal: Exploring Motivations and Emerging Factors Behind Sustainable, Healthy and Locally Sourced Food ChoicesSilva, António Maria Cordeiro de Sousa Ruela emasterThesisopenAccess
29-Out-2024Green marketing as a guarantee of competitive advantages in the automotive sector: B2B perspectiveConceição, Pedro Afonso Pinto damasterThesisopenAccess
29-Jan-2024How can Financial Literacy be improved in Portugal?Eleutério, Rui Miguel Cunha SilvamasterThesisopenAccess
29-Out-2025How do digital marketing strategies in the wine market drive and shape the purchasing intentions of Millennial consumers?Guimarães, Lívia DornellesmasterThesisopenAccess
1-Fev-2024How emotional branding strategies are perceived by consumers and increase their brand love? Djerf Avenue Case StudyCosta, Matilde Pereira Mendes Baptista damasterThesisopenAccess
29-Out-2025Impact of AI Recommendations’ transparency in E-Commerce: Understanding the impact of covert and overt personalizationGuerreiro, Bernardo PereiramasterThesisopenAccess
24-Out-2024Instagram Algorithm Changing the Cultural Identity: The impact of the content recommended by the Instagram Algorithm on the of users’ cultural identity formationFaria, Júlia Isabel AndrademasterThesisopenAccess
23-Out-2023Luxury Fashion in Metaverse: What are the strategies employed by fashion brands in virtual worlds?Cruz, Sara Filipa Ferreira damasterThesisopenAccess
27-Out-2025Luxury Meets Tech: Paradox or Synergy? A ZMET StudySilva, Bruna Martins da Costa emasterThesisembargoedAccess
24-Out-2023Marketing Attribution in B2B Companies: Associating software and customer data to increase confidence in data-driven channel optimization decisionsSantana, Rafael de OliveiramasterThesisopenAccess
26-Out-2023Marketing Strategies in Web3: Exploring Transformation of Decentralized LandscapeBrutyan, NikolaymasterThesisopenAccess
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