Sousa, Milton deHess, Katharina Alexandra2025-03-282024-10-022024-09-28http://hdl.handle.net/10362/181593This thesis explores the evolving role of HR professionals in fostering meaningful work, a key driver of employee engagement and retention in today's job market. Using a grounded theory approach, the study identifies how HR’s understanding of meaningful work, combined with the organizational context, influences their effectiveness and explores the strategies they employ to foster a meaningful work environment. The research reveals gaps between theory and practice, emphasizing the need for HR to adopt a more proactive, strategic approach. The findings contribute to a deeper understanding of HR's potential to integrate meaningful work into broader organizational strategies.engPromoting meaningful workResponsibilitiesStrategiesChallenges for Hr professionalsCEMS MIMmaster thesis203867190