Casquinho, ConstançaBrites, Raquel De Machado Neto e Santos2021-09-082024-01-042021-01-262021-01-04http://hdl.handle.net/10362/124204The project focuses on the strategic assessment of the potential value for insurer sincy berrisk and the development of a comprehensive and successful value proposition for Ageas in this market. To fulfil these objectives, external and internal analyses were conducted, to identify opportunities and threats of the cyber insurance market and Ageas’ strengths and challenges to enter in it. After wards, profitability indicators (market size and claims ratio) were measured to understand the potential for Ageas in this market. The team proceeded by formulating hypotheses and testing them through industry experts' interviews, customer indept hinterviewsandsurveys.Theoutcomeofthisprojectisasetofrecommendationsgroundedonthefivepillarsofanefficientvalue proposition– target segments, product (coverage, type and structure),“ go-to-market” plan, under writing solutions and a pricing concept –for B2B and B2C.engAgeasCyber RiskCybershieldValue propositionMarket sizeClaims ratioTarget segmentsProductEngagementB2bB2cUnderwritingmaster thesis202742881