Consiglio, IreneSousa, Constança OliveiraVaz, Cátia Filipa Fernandes2019-04-302019-04-302019-01-23http://hdl.handle.net/10362/68127Influencer Marketing has become predominantly centered around social media. By connecting directly and organically through the showcase of social media influencers to their target markets, brands are able to achieve better results. Thus, more than ever, brands must know how to maximize the investment made when partnering with influencers. Although researchers have dedicated attention to some points, there are questions that don´t have answers yet. For this reason, this paper aims to study what impacts the success of a partnership between Education First and influencers, in order to suggest some valuable recommendations that will help the company to improve the arising results from the investment on Influencer Marketing.engSocial media influencersInfluencer marketingFollowers numbermaster thesis202224422