Casquinho, ConstançaToscano, Miguel Marcão2024-09-122023-01-252022-12-16http://hdl.handle.net/10362/171619Metaverse is a disruptive technology with the potential to alter how we live and interact. Grupo Ageas Portugal is an insurance firm, with a strong commitment to sustainability and the community. Therefore, the task is to determine where GAP may generate value in the Metaverse and have a beneficial impact on society in the direction of sustainability and inclusivity. Moreover, this individual part of the project aims describe the external environment that can affect how GAP should approach a Metaverse strategy.engMetaverseInsuranceGroupo Ageas PortugalVirtual realityTrainingA consulting lab on grupo Ageas Portugal metaverse strategy: an analysis of grupo Ageas Portugal competitive environmentmaster thesis203317033