Marques, CarlosD´Oliveira, Miguel Rui Mesquita2017-08-022019-01-202017-01-20http://hdl.handle.net/10362/22389This Business Plan aims to study, analyse and conclude about the feasibility of HUB,S.A.'s intended strategy for the development of a hostel chain. In one side there is HUB, a brand associated to urban areas and characterized by having big units (between 125 and 200 beds) that targets not only groups of youth travellers but also the Student Housing segment. On the other side there is AKTION, a brand associated to rural areas where Active Tourism plays an important role and that functions in a franchise system basis; an idea that is still not developed in the Hostels Market.engFranchiseHostelStudent housingActive tourismmaster thesis201715830