Pita, José MiguelColantonio, Luca2024-12-122024-12-122024-01-102023-12-19http://hdl.handle.net/10362/176379This thesis addresses the financial sustainability challenges of Apps For Good and supports its ambition to expand its impact internationally through the development of strategic business model innovations and a profound internationalization strategy. The thesis is divided into five core segments: an analysis of AFG's current status, improvements to the business model within Portugal, exploration of potential international markets, formulation of a market entry strategy, and a financial forecasting analysis. This approach aims to transform AFG into a financially sustainable and internationally recognized program, increasing digital literacy and fostering digital innovation globally.engInternationalizationGo-to-market strategyMarketing-mixExpansionmaster thesis203681720