Queiró, FranciscoWerth, Christopher2025-09-012025-01-172025-01-17http://hdl.handle.net/10362/187294This project evaluates the investment potential of KÃYO, a community-driven lifestyle and event brand, by analyzing its business model, market positioning, and strategic growth opportunities. With diversified revenue streams spanning events, apparel, artist management, sponsorships, and partnerships, KÃYO aligns with evolving consumer preferences for experiential and wellness oriented offerings. The analysis evaluates financial projections, competitive positioning, key risks, highlighting the brand’s scalability and potential to deliver sustainable value in the entertainment and lifestyle market. This section of the overall work project focuses on strategic partnerships, exit strategies, and geographic expansion while providing a detailed financial forecast from 2024 to 2030, covering revenue growth, cost structure, and profitability. It also analyzes market size, industry trends, and competitive dynamics, highlighting KÃYO’s scalability and positioning it as a community-driven lifestyle and event brand.engStrategic partnershipsProduct-market-fitRevenue diversificationCost structureCustomer segmentation competitive analysisMarket positioningTransaction structureUse of fundsRisk assessmentGrowth strategyFinancial overviewMarket & industry overviewMarket trendsmaster thesis203990498