Eça, Afonso FuzetaBrígido, Tiago Miguel Cordeiro2018-04-302021-01-202018-01-20http://hdl.handle.net/10362/35669This research was developed in straight collaboration with the Portuguese startup Codacy with the purpose of valuing the different types of users by defining metrics for each segment created. The users were segmented according to their subscription plan — Cloud and Enterprise, Monthly Recurring Revenue (MRR) - Small, Medium and Big Accounts and subscription length - Monthly and Yearly. The main conclusion is that medium and big accounts are the main growth drivers. Furthermore, those metrics also provide powerful insights by enabling Codacy to be more data-driven across departments especially approaching Product Market Fit.engSaasLifetime value of a customer (LTV)Cost of acquisition (CAC)Retention ratemaster thesis201861640