Martinez, Luis Manuel da Silva Pereira FructuosoFesta, AlbertoPietro, Francesca diGiobbi, Gaia2023-01-252023-01-252022-12-152022-09-12http://hdl.handle.net/10362/148145Disrupting technological innovationsmadecompanies increasingly focusedon enhancing existing digital solutions and establishing new ones. The aim of this study is to investigate the current scenario and potential opportunities arising from the encounter of the luxury sector and the new digital trends, i.e., Metaverse, NFTs and Gaming. As it will be shown, luxury brands are already exploring collaborations with gaming and Metaverse platforms, with Gucci leading the way. This works hall serve as a basis for further research to understand how luxury firms’ business models are changing, considering the intersection of Generation Z new needs and the available technologies.engGamingLuxury managementDigital strategyMetaverseNftmaster thesis203136179