Brinca, PedroBoigues, Andrés Morais do Amaral2024-11-192024-11-192024-01-172023-01-23http://hdl.handle.net/10362/175503Sustainability has become one of the most pressing issues of the 21st century. The present project aims to understand how organisations, especially sports enterprises like SL Benfica, can benefit from sustainability. The starting point was comprehending how SLB stands amongst its direct Portuguese rivals regarding sustainable practices, comparing the results to fans’ views. Then, the focus was to find official frameworks aligned with the UN’s SDGs that could drive the club’s sustainability strategy in the future and develop standalone initiatives that could pursue these goals and the frameworks’ objectives, never disregarding profitability.engStrategySports managementSport Lisboa e BenficaSustainabilityStatisticsmaster thesis203601556