Zózimo, RicardoFerreira, Sofia Alexandra dos Santos2023-07-312023-01-122023-01-12http://hdl.handle.net/10362/156046The present Work Project aims to deliver an overview of Muié’s journey, a lingerie start-up for women who had breast cancer. Resorting to the Lean Startup framework, an analysis is conducted on the problematic to be tackled, on the development of the Business Model Canvas, as well as on the learnings resultant from each cycle. To validate the concept, quantitative and qualitative research was performed, including a questionnaire and interviews with patients, health professionals, and breast cancer-related associations. To conclude, the reader is expected to comprehend the effect of breast cancer on women’s self-esteem and sexuality.engBreast cancerLingerieSexyBraSelf-esteemSexualityLean startup frameworkBusiness model canvasLearningsmaster thesis203312309